{"id":1518,"date":"2026-02-06T21:13:43","date_gmt":"2026-02-06T21:13:43","guid":{"rendered":"https:\/\/mitcommlab.mit.edu\/aeroastro\/?p=1518"},"modified":"2026-07-31T15:39:28","modified_gmt":"2026-07-31T15:39:28","slug":"taking-the-pressure-out-of-the-press-tips-for-interacting-with-journalists","status":"publish","type":"post","link":"https:\/\/mitcommlab.mit.edu\/aeroastro\/2026\/02\/06\/taking-the-pressure-out-of-the-press-tips-for-interacting-with-journalists\/","title":{"rendered":"Taking the Press(ure) out of the Press: Tips for Interacting with Journalists"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><strong>From: Journalist<\/strong><br \/>\n\u201cHi, I\u2019ve seen your paper, and I\u2019d like to write about it. Are you available for an interview?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>From: Me<\/strong><br \/>\n\u201cYes, that sounds great!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>From: Journalist<\/strong><br \/>\n\u201cAwesome. Are you free this afternoon?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>From: Me<\/strong><br \/>\n\u201c&#8230;\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Journalists live in their own world, a world where deadlines are on the order of days or hours instead of months or years. Because of this, you might find yourself in a situation where you are asked to give an interview on very short notice. I certainly did.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I had recently published a journal article about my research, and I shared the news on LinkedIn. A day later, a reporter saw the post and reached out to me for an interview. I was excited &#8211; I\u2019d never done an interview with the press before! But I was also wary &#8211; I had no idea what to expect from the experience and I had very little time to prepare.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When the day came, I was nervous. And my nerves were only heightened when the Zoom call actually began. I had expected some kind of small talk or introduction from the journalist before we began the actual interview, but there was none. Instead, she immediately began to ask me questions. Her briskness made me feel as though I needed to answer every question quickly, even if I wanted to take more time to think about my answer. This was especially challenging because I sometimes felt that she was trying to extract a compelling quote from me, rather than wanting to understand the nuances of the research. I was glad that I\u2019d re-read my paper right before the interview because it was easy to recall numerical results and major conclusions. I felt prepared for the straightforward questions she asked about the research, and I\u2019d taken some time to formulate clear and concise answers to those. But, when the interview came to a close and she asked me if there was anything else I wanted people to know, my mind went blank.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">All in all, the interview was only about fifteen minutes long. I asked the journalist if I could see the article before it was published so that I could review it for accuracy. She said no. That once again made me nervous, but when the article came out a few weeks later, I was pretty pleased with how my work was represented. I was surprised, however, to learn that my paper was not the only subject of the article, and that the reporter had interviewed several other people in the field.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since that interview, I\u2019ve had a little time to do some research about what I should and shouldn\u2019t have done in such a situation. Spoiler: I mostly did okay but I could have done better. Here are some of the tips I wish I\u2019d known before my interview:<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Tips for before the interview:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can <\/span><b>reach out to the <\/b><a href=\"https:\/\/comms.mit.edu\/media-relations\"><b>MIT Media Relations office<\/b><\/a><span style=\"font-weight: 400\">. I didn\u2019t know this resource existed at the time of my interview, but they can help you both get in contact with journalists and prepare for an interview. They can also tell you if there\u2019s anything that you shouldn\u2019t speak to the press about. For certain topics, they may ask you to have the journalist reach out to their office instead of you commenting directly.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Talk to your PI<\/b><span style=\"font-weight: 400\">. They likely have done their own interviews and thus will have a more specific idea of what to expect for your research area. And they can also advise you on topics that you should or shouldn\u2019t stay away from.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You should also <\/span><b>work with the communications team in your department<\/b><span style=\"font-weight: 400\">. They can support you as you prepare and they may want to share about your work as well.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Research the journalist and read some of their other work<\/b><span style=\"font-weight: 400\"> to get a sense of their style and what kinds of pieces they like to write. This can help you anticipate what questions they might ask and what angle the story might be taking.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When the journalist first reaches out to you, <\/span><b>ask for more information<\/b><span style=\"font-weight: 400\">. There probably won\u2019t be time to do this during the interview, and this information can really help you prepare. What is the story about? Are other people being interviewed? (I didn\u2019t ask these things before my interview. I assumed the article would just be about me and my work, but the journalist also spoke to a few other people doing similar work.)<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Brainstorm some questions you are likely to be asked and practice what you\u2019re going to say!<\/b><span style=\"font-weight: 400\"> Be prepared for both straightforward and open-ended questions. You can even write up some notes and talking points to reference during the interview. (I did a mock interview with my friend beforehand.)<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Prepare a few sentences that summarize the main point of your research concisely. <\/b><span style=\"font-weight: 400\">Journalists are often looking for a few key quotes that they can highlight. Think of a few of these ahead of time so that you don\u2019t have to come up with one on the spot.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And of course, you can <\/span><a href=\"https:\/\/mitcommlab.mit.edu\/aeroastro\/make-an-appointment\/\"><b>make an appointment<\/b><\/a><b> with your department\u2019s Communication Lab<\/b><span style=\"font-weight: 400\">! Comm lab fellows (like me!) can help you prepare and fine-tune your message.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Tips for during the interview:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><b>Take your time<\/b><span style=\"font-weight: 400\"> answering! It\u2019s okay if you need a moment to think, so don\u2019t feel pressured to respond immediately.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Beware of click-bait quotes.<\/b><span style=\"font-weight: 400\"> Journalists may be looking to elicit an inflammatory answer so that their article has an exciting hook. Once again, take your time and think about your answers before you speak.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Share anecdotes and personal stories.<\/b><span style=\"font-weight: 400\"> Reporters love these and they can help make your work more accessible to a general audience.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Remember that most journalists will not be experts in your field. Even if they\u2019ve read your work, they are likely not technical experts. Try to <\/span><b>avoid jargon and make your explanations concise and easy to understand<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Don\u2019t be offended if they ask tough questions!<\/b><span style=\"font-weight: 400\"> Journalists are paid to be inquisitive and skeptical, so don\u2019t take it personally if they challenge your work. If you don\u2019t know the answer to a question, that\u2019s okay! Just be honest and say so, <\/span><b>don\u2019t feel pressured to guess or make something up<\/b><span style=\"font-weight: 400\">. And if you can think of someone who might be able to answer the question (your PI, a labmate, etc.), you can direct the interviewer towards them.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Similarly, if they ask a question that you don\u2019t feel like you\u2019re in a position to answer, <\/span><b>feel free to just say that you prefer not to comment<\/b><span style=\"font-weight: 400\">. You can always follow up and give an answer later if you change your mind or get permission from a supervisor.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Tips for after the interview:<\/span><\/h2>\n<ul>\n<li><b>Congratulate yourself!<\/b><\/li>\n<li style=\"font-weight: 400\"><b>Ask to see a draft of the article before it gets published.<\/b><span style=\"font-weight: 400\"> This gives you a chance to ensure that you and your work are being represented accurately. However, journalists may or may not be willing to let you do this. (I asked, but mine wasn\u2019t.) If that\u2019s the case, don\u2019t worry about it &#8211; the journalist is just doing their job. Many reporters choose to do this as a way to maintain journalistic integrity and to prevent the truth of the article from being called into question.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Share any images or visualizations <\/b><span style=\"font-weight: 400\">that you have that you think may be helpful to include in the article, especially if they make your work more accessible.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Talking with journalists is a great way to help your work reach a broader audience. It\u2019s also just pretty cool to see your name in print and be quoted as an expert in your field. However, interviews like this can be stressful, especially if you don\u2019t know what to expect or don\u2019t have a lot of time to prepare. If you ever find yourself in that situation, like I did, I hope that this blog can provide a little guidance. Good luck!<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re curious about how my interview experience worked out, you can read the finished product here:<\/span><\/p>\n<p><a href=\"https:\/\/www.space.com\/space-exploration\/satellites\/is-low-earth-orbit-getting-too-crowded-new-study-rings-an-alarm-bell\"><span style=\"font-weight: 400\">Link to my interview<br \/>\n<\/span><\/a><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0094576525006332?via%3Dihub\"><span style=\"font-weight: 400\">Link to the paper it was based on<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"From: Journalist \u201cHi, I\u2019ve seen your paper, and I\u2019d like to write about it. Are you available for an interview?\u201d From: Me \u201cYes, that sounds great!\u201d From: Journalist \u201cAwesome. Are you free this afternoon?\u201d From: Me \u201c&#8230;\u201d Journalists live in their own world, a world where deadlines are on the order of days or hours&#8230; <a class=\"view-article\" href=\"https:\/\/mitcommlab.mit.edu\/aeroastro\/2026\/02\/06\/taking-the-pressure-out-of-the-press-tips-for-interacting-with-journalists\/\">View Article<\/a>","protected":false},"author":31,"featured_media":1519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-external-outreach"],"acf":[],"_links":{"self":[{"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":1,"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"predecessor-version":[{"id":1571,"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/posts\/1518\/revisions\/1571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/media\/1519"}],"wp:attachment":[{"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mitcommlab.mit.edu\/aeroastro\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}